The positioning of sites in Kazakhstan and Bielorussia implies promotion and context advertising in Yandex, which in these countries occupies about 20% of the market, and Google, which occupies about 80% of the market. Positioning is held in Russian language. Among social networks are popular Vkontakte and Odnoklasniki, less popular are Facebook and Instagram.

Website promotion in Belarus and Kazakhstan

The primary task is to analyze competitors. At the same time, you should not forget about the main aspects of website promotion and what audience it targets, in order to get maximum profit. There are several stages of site positioning in these two countries:

1. Creation of a website promotion strategy.
2. Site data audit and formation of SoW on its basis.
3. Carrying out internal website optimization.
4. Carrying out external optimization.
5. Analysis and link building.
6. Use of additional sources of targeted traffic, if necessary.

What are the ways to promote websites in Belarus and Kazakhstan?

Among the main ways to promote:

• banners: provide an opportunity to quickly attract the target audience from thematic resources;
• blogs: allow you to present the offered product to a large number of people; you can leave links to the promoted product in blogs;
• SEO: actions that help users to quickly find a site in search engines; allows you to build the trust to the website;
• news: the publication of relevant news in online outlets, mentioning a site or a product that you are promoting;
• contextual advertisement: helps to attract visitors from advertising networks and convert them to customers;
• social networks: the opportunity to talk about your products and services and get feedback from visitors and customers.

To promote the website in Belarus and Kazakhstan, you can use such platforms as:

• video ads and banners – InMobi, iAD, Google;
• contextual advertising: Direct, Yandex, Google Ads;
• target advertising: VKontakte, Facebook, Odnoklassniki, Twitter, My World, Instagram.

Important aspects of site promotion

In order for positioning in Kazakhstan or Belarus to be the most effective, we turn to statistical data. For clarity, we compared the use rates of search engines in these two countries.

After analyzing the data, it is clear that you should prioritize promotion in Google, as well as Yandex. Given that many users of Kazakhstan also use Search.Mail.ru, we recommend promoting the website in this search engine too.

What result to expect?

After a set of measures is taken to promote and position your site in these countries, it will be possible to observe such changes:

• reaching the top ranking in search engines;
• increase in the number of sales;
• increase in profits;
• significant increase in the number of site visitors;
• the brand will become more recognizable;
• the product credibility will increase among potential buyers.

Why is it profitable to work with our company?

We have been effectively promoting websites for many years. Our team has successfully completed dozens of complex projects. The optimization specialists of our company work closely with organizations from Poland, Ukraine, Kazakhstan, Russia, and Belarus. Our team guarantees:

• developing an effective promotion strategy;
• high-quality content;
• a clear understanding of your business goals;
• interaction with programmers and designers;
• use of proven promotion methods;
• timely and expanded reporting on work done.

How long will it take to promote a website in Belarus and Kazakhstan?

Website promotion and positioning in Belarus will take at least 2 months. The first results of the work will be visible in just a month after the start of the promotion. It will take about 4-6 months to promote a site in search engines in Kazakhstan. Sites that are more than 1 year old can be promoted faster: in about 2 months. Before starting website promotion, you need to analyze the level of competitiveness in your niche, the number of keywords being promoted, and the existing content on the site.