The technical SEO analysis and site optimization are carried out before the start of the promotion, to fully optimize the site for search engines. This optimization provides a clear understanding of the website and its structure by the search bot. It also helps to avoid technical problems with the site, accelerates and facilitates the promotion and reduces its cost.
The price of services includes a report, communication with programmers on making changes to the site for the implementation of all recommendations, and website re-checks.
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Site SEO analysis includes
- Keyword analysis
Analysis of site theme keywords, including categories of products, information queries, product names.
This is an introductory stage of positioning, which is required for:
- Streamlining of the site’s structure
- Preparation of the relevant content: texts, descriptions, images, articles
- Writing good titles, descriptions, tagging h1-h5
Data we receive:
- A list of keywords – search queries
- The number of searches per month (search volume) in Google and Yandex
- Competitive level
- The calculated efficiency of the word for positioning
- Content audit
- Structure audit
- Media Optimization
- Communication with Search Engines
- Use of microdata
- HTML code optimization
- Validation of the mobile version of the site
- Other indicators
Optimization and creating titles, meta descriptions, headers H1. Analysis of the certain pages content with recommendations for their SEO optimization.
Analysis of site structure (internal linking) along with recommendations for changes to improve the site’s quality. Includes an analysis of link placement, anchors, and lists. Content structure analysis. Technical error analysis (HTTP status, pagination, duplication, canonical addresses, redirects).
Optimization of video files and images on the site so that search engines can determine the content and display it in the search results for images and videos.
Recommendations for improving the site communication with search engines by creating proper robots.txt and sitemap.xml, checking the availability of scripts and files, analyzing the site in the Google Webmaster panel and Yandex.
Recommendations on using microdata in the description of products, store (contact data), site structure, video.
Optimization, cleaning, structuring, compressing.
Download speed, convenience.
Analysis of site loading time (page size, file compression, browser cache usage, other). Recommendations for improving and expanding the content. Analysis of the link profile.
And many other indicators, which may vary depending on the project.