There is a little chance that someone had not noticed the advertisements, which are located above and below the search results. Such type of advertising is called contextual. And it aims to show the site to those who are really interested in its content. Such ads do not bother, do not blink on the side and do not appear in the middle of the screen. These are concise ads for the search query of the user. Since the ads are displayed only with the corresponding request, your website visitors are purely those people who are looking for your information, product or service.
The advantage of such marketing technology is that you can advertise your site as long as you need it. Since you pay per click on advertising, you can easily control the funds flow every day.
It is very effective to combine contextual advertising with other methods of website promotion.
Our services include:
- Development of the contextual advertising strategy in Google Adword and Yandex.Direct
- Creation and adjustment of ad campaigns
- Monitoring and optimization of campaigns
We work with such types of campaigns:
- Standard search campaigns
- Display Network Campaigns
- Sales campaigns
- Smart campaigns
- Standard and dynamic remarketing
- YouTube video ads
The advantages of contextual advertising include such factors as:
- Focus on interested consumers
- Payment only for the number of clicks
- The ability to change the design and style of ads at any time
- Customization accessibility and flexibility
- Fast visible results