E-mail marketing is an effective tool for company engagement with a target audience. It encourages the promotion of products and services on the Internet. People have already adapted to widespread advertising and have learned how to filter it. Therefore, it is not enough just to advertise a product or service. You need to learn how to build a long-term trust relationship with customers. E-mail marketing can help you with that.
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Speculations and facts about e-mail marketing
A common mistake is to equate e-mail massaging to spam. E-mail marketing is sending e-mails to the potential customers who provided their email address themselves and agreed to receive letters from the company. Where do e-mail addresses for mailing lists are collected from? They are taken from site’s visitors, offline customers and in social networks.
Why do you need e-mail marketing?
E-mail marketing can help you not only to boost the number of sales but also increase the loyalty of the target audience to your company or brand. This is one of the best ways to get customer feedback.
If you are an online store owner, then the main purpose of such mailings will still be product sales.
First of all, you need to create a well-thought-out mailing system. Then the target audience will receive notifications about new products and services of your company. Such mailing lists can not only keep customer interest but also attract more new clients and conduct surveys. Information about new products and services, interesting stories about the company’s work – all this will increase the trust in your company and raise brand recognition.
We offer the following services:
- Examining the specific features of your company
- Analysis of the target audience, competitors
- Marketing strategy development
- Defining the main goals of e-mail distribution
- Optimization and expanding the base of contacts
- Making an e-mail distribution schedule based on the features of your business
- Writing e-mails and sending them according to the schedule
- Evaluation of e-mail distribution effectiveness