CRM is an integral attribute for managing customer relationships with the company. CRM stands for Customer Relationship Management, aimed at optimizing customer databases, marketing automation, leading to increased sales.
Main advantages of CRM-system development:
- Process monitoring
- Increase in sales
- Reliable sales database
With the CRM system, you can analyze sales of your company, as well as the performance of each sale: reports, call recording, timing, secured customers and potential buyers.
The CRM system makes segmentation of clients according to different criteria. This will allow you to make a targeted distribution of your company’s offers and promotions, for specific groups. Then the analysis of the results is carried out.
The CRM system stores information about customers, potential buyers, as well as on closed projects. All data is stored in one database, so at any time you can get the necessary information. You can quickly track not only the contact status but also the number of meetings, responsible for the project, as well as other information.
Another advantage of CRM is its integration with all the programs used in your company: social networks, messengers, etc. For example, all messages that you receive on social networks will be going into the system. It helps to significantly save company employees time.
The CRM system will remind you when you need to call the customer or to send the order. Also, the system will remind you when you need to send e-mails to customers who have not been active for a long time.