Building a successful website comes from understanding the needs, expectations, and interests of your audience. We ensure that the visual design, navigation, text, and organization that you use on your website complement each other in order to provide the top usability. Visitors should have easy access for all important information that will help them to navigate through the site quickly and easily. Designing a website’s information architecture (IA) consists of many phases that can be done simultaneously. Each of these phases is unique; therefore it is hard to say how long it would take to create an IA of the website. The process requires content creators, technical staff and visual designers to keep the project ongoing by creating a constant content flow and optimizing the graphic design.
Building a website’s IA involves the following stages
- Setting the main stakeholders’ goals
These goals include determining the purpose of the website, analyzing the target audience, and outlining the functional requirements of IA.
- Identifying what your audience needs
The user’s expectations and needs must be ultimately arranged in effective website design. This step is vital in building sites IA. In order to achieve this, we label and organize all content in a way that ensures usability and best user experience.
- Outlining content areas of your website
Taking time to summarize the areas of your websites’ content will help to build an effective navigational structure. We make the analysis of your current content and then offer what should be added to the new site, optimized, or totally eliminated. Our specialists keep and/or offer to change content that we are sure is helpful and relevant to your users.
- Arranging content
During this stage, we organize and label the content areas for easy and intuitive navigation of your website. Arranging content can also be used as a guide as you build your future infrastructure or making changes into the existing one.
- Making the Sitemap
Sitemap works as is a visual representation of the websites content areas. It will be organized hierarchically where the items in it have a tree structure.
- Designing the navigational structure
During this stage of work, we introduce emulating of the navigation scheme by using the sitemap that was created in the previous step.
- Labeling the areas of the website’s content
Labels must be always accurate and suitable, to ensure that the visitors of your website will satisfy their needs.
- Making Wireframes
We offer the creation a blueprint of your website that will represent how everything will be organized. It is usually quite simple and is used as a guide for incorporating all required elements of pages in a well organized and functional way. Making proper wireframe is essential for the effective work of designers and developers in the following stages.