Content marketing is one of the most effective marketing tools that can help you promote your brand and increase your online sales. The main task of content marketing is to create and then distribute high-quality viral content.
We offer the development and publication of content that your target audience will find interesting. It is not direct advertising, but it will help to increase the popularity of the brand and to sell your product or service. With content marketing, you can not only increase your company’s popularity on the market but also boost your sales.
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We offer a wide range of services:
- Development of an individual content marketing strategy for your company
- Writing and placing high-quality content
- Creation of illustrations, as well as posting the finished product
- Distribution of content in social networks and on thematic platforms
- Email marketing
- Analysis of the results
What is content marketing for?
- Improving the effectiveness of online marketing. Unique content will promote a brand in search engines. It will increase the audience reach and engagement in social networks.
- Increasing recognition: information about your brand, product or service will be posted in the media, on thematic sites, forums, and blogs – in all places visited by your target audience.
- Expert evaluation: the publication of expert evaluation can greatly enhance the credibility of your brand, product or service.
- Lead generation: help to turn your target audience into your company’s customers.
Types of content
The content format will depend on the target audience of the company and on the product or service it offers. All content will aim to increase sales.
For example, there are such content types as:
- Research results
- Video views
- Photographic reports
- Results of sociological surveys
- Videos of webinars and workshops
- Interesting pictures, videos, etc
Among the most effective content distribution channels:
- Company website
- Social networks
- Company blog
- Thematic platforms: blogs, forums, media
- E-mail distribution
- Entertainment and educational activities
- Printed publications
- Conferences and webinars
Content should be as useful as possible to the target audience. It should spark interest and sharing information with friends. Such content should encourage the target audience to purchase a product or service.
The nature of the content can be:
Content marketing is a way of sales, which initially gives a minimal effect. But over time, this effect accumulates and gives a good result, which does not require extra effort. For example, you can easily see this effect during promoting a brand in social networks or when promoting a blog.