Along with the evaluation of your website, a competitor analysis is a vital part of the preparation for search engine promotion. A properly analyzed environment, including competition, helps to further organize the successful process of promoting the desired resource, taking into account possible mistakes and problems encountered by competitors and the useful tools they use.
In the analysis of competitors’ sites, we carry out:
- Analysis of the keywords used by the competitors in the process of optimization, and their positions in the search engines
- Analysis of the content, its structure, highlighting the lacks and distinguishing parts
- Analysis of the general website appearance (usability), its design, the convenience of navigation, and so on
- Monitoring and analysis of external links
- Traffic analysis
- Analysis and evaluation of the cost of the promotion strategy
After that, we offer ways of optimization that will help you to be a step ahead of competitors.